Nature’s Bakery Expands Bake For The Win Campaign 


Pasadena, CA — Mars, Inc.’s soft-baked snack brand Nature’s Bakery is continuing its Baked For The Win campaign by partnering with pantry and home organizer and co-founder of The Home Edit, Joanna Teplin. 

First launched in the spring, the campaign was created to share and celebrate all of life’s little moments that bring consumers a sense of joy, accomplishment and gratitude, according to the company. 

“As a mom, I know firsthand how frantic and stressful back-to-school can be for families, and sometimes you just need a little help to power through the day,” says Teplin. “I’m thrilled to partner with Nature’s Bakery, a brand that supports families and recognizes the challenges parents face from keeping a pantry stocked and organized to finding wholesome snacks the whole family will love.”

Beyond pantry organizing tips, the company will be making a $50,000 donation to No Kid Hungry, which will help provide 500,000 meals to kids in need.

The company will also be stocking pantries for 100 families with $100 to $250 gift card giveaways. It will also be giving away a $2,500 Elfa pantry makeover.

“We’re on a mission to nourish families everywhere,” says Nature’s Bakery CMO Vilma Livas. “We believe a little inspiration and a positive outlook can go a long way in supporting and enabling families to thrive — one pantry at a time. Everyone deserves better-for-you snacks that taste great and make them feel great during this busy season. By helping households stock up on snacks and celebrate their little wins, we want to support families with a successful kick-off to the school year.”