Nature’s Bakery Supports Launch With Vacation Home Partnership


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Pasadena, CA — Mars Inc.’s Nature’s Bakery brand is adding Salted Caramel Brownie to its line, supporting the launch with a partnership with ACO Vacation Homes and Celebration Suites to welcome families to their spring break homes. More than 700 families will receive Nature’s Bakery snacks at check-in, additionally this summer the company is offering consumers brownie breaks during a multi-city field marketing program beginning in late June.

Salted Caramel Brownie follows in the launch of Nature’s Bakery’s Double Chocolate Brownie in July 2023.

“Following the positive response to our Double Chocolate Brownie, we’re excited to give consumers more of what they love: permissible indulgence they can feel good about,” says Vilma Livas, CMO at Nature’s Bakery. “The allure of Salted Caramel Brownie is in the name — it’s the perfect balance of sweet, salty — and fudgy. We’re proud to deliver on great taste and real ingredients like whole grains, cocoa and dates with a recipe that’s plant-based and nut-free. Our new brownie is a sweet treat everyone can enjoy.”

“When we developed the Salted Caramel Brownie recipe, we focused on simplicity, top-notch ingredients, and infusing every soft-baked bite with deliciousness,” says Alice Kim, senior innovation manager. “After several attempts and taste tests with our team and beloved consumers, we found the best combination of real chocolate and the right balance of caramel with a hint of salt. Great taste without compromising on great ingredients was our top priority to ensure every snack break scores brownie points with consumers.”