NCA Survey Reveals Halloween Trends, Candy Sales Increase Projected


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Washington — This year, 93 percent of Americans intend to celebrate Halloween in a big way, according to a recent survey from the National Confectioners Association (NCA). Whether consumers are enjoying new and innovative offerings or classic candy, confectionery is a vital part of the season’s celebrations.

“The past few years have proven that the confectionery industry is resilient, and Americans remain enthusiastic about enjoying their favorite treats during seasonal celebrations like Halloween with friends and family,” John Downs, NCA president and CEO, says. “Chocolate and candy play a special role during the Halloween season in communities across the country — and this Halloween promises to be especially impressive as chocolate and candy companies bring consumers classic, innovative and great-tasting products that enhance the season.”

NCA is projecting a 5 percent increase in chocolate and candy sales for the 2022 Halloween season — with some starting earlier than in previous years.

This year, chocolate and candy companies committed to helping consumers manage their sugar intake by providing more transparency, choice and portion guidance options with 85 percent of chocolate and candy sold today available in packaging that contains 200 calories or less per pack. That number includes individually wrapped products or multipacks that contain smaller packages inside — the perfect size for the 97 percent of Americans who say they welcome trick-or-treaters with chocolate and candy.

To help Americans navigate the Halloween season, NCA has resources available at AlwaysATreat.com/Halloween, where consumers can find tricks for treating in 2022, including safety tips, history lessons and fun facts about the season.