NCA Survey Says Most Consumers Want Chocolate Halloween Candy


Washington — Consumers have told NCA what Halloween candies they will be stocking up on for 2021 trick-or-treaters.

In a national online survey, the trade Association found that 60 percent of Americans prefer chocolate to non-chocolate (40 percent) in their trick-or-treat bags. So overall anything chocolate ranked first among the favorites, followed closely by gummi candy and in third place was the seasonal classic — candy corn.

When it comes to candy corn, there is still debate about the best way to eat the candies, NCA reports. Most Americans (52 percent) say they enjoy the whole piece of candy corn at once, while 31 percent start at the narrow white end and 17 percent of people start with the wider yellow end.

The NCA also reports that 82 percent of U.S. consumers overall and 93 percent of young parents plan to celebrate Halloween this year, with 80 percent planning to trick-or-treat in 2021. In addition, 79 percent of Americans say they plan to fill a Halloween candy bowl this season.

Despite the pandemic, 82 percent of respondents are confident they will find safe and creative ways to celebrate the Halloween season.

For more information on navigating the Halloween season, NCA has updated its portal with Halloween inspiration, including safety tips, fun facts and suggestions on how to celebrate in safe and creative ways.