NCA Plans Virtual Town Hall As Forum For Current Events Impacting Industry

Washington DC — Citing the need to connect with the confectionery community on current issues and offer a platform to showcase the work being done by its members, the National Confectioners Association will host a virtual NCA Town Hall meeting on Wednesday, July 29 at 4pm EST.

“I’ve narrowed down some of the most compelling stories from the past few months and worked with our board, our staff and other stakeholders to put together bite-sized overviews of what we have planned our industry’s future,” explains NCA President & CEO John Downs.

The hour-long event will cover a range of topics, including:

Halloween 2020: The Association notes the question on everyone’s minds right now is “what will happen this Halloween?” Frequently referred to as “the confectionery industry’s Super Bowl,” Downs will outline NCA’s plans to ensure Halloween will be “as safe, fun and rewarding as possible for our industry, despite the atypical circumstances.”

National Candy Month: 2020 saw retailers across the country execute promotions around the June timeframe. During the NCA Town Hall, Andy Knoblauch from Coborn’s Inc. will discuss the impact he saw in the retailer’s stores and how manufacturers and retailers can work together to “mind the gap” during the summer months.

COVID-19 & Our Industry’s Response: Newfangled Confections’ Carrie Abbott, Hershey’s U.S. President Chuck Raup and Jorge and Estee Farber from Madelaine Chocolate Co. will discuss how their companies are adapting during the COVID-19 pandemic and what they’re doing to help their communities. In addition, leadership expert Julie Nee will talk on managing change with positivity.

The Future of NCA & the Sweets & Snacks Expo: The event will close with a discussion with NCA Chairman Kirk Vashaw and Vice Chair Paul Chibe on the future of NCA’s events, particularly the Sweets & Snacks Expo. Downs notes the Association’s pivot to Sweets & Snacks On Demand has already shown incredible results, but adds the discussion will dive into what to expect from the 2021 Sweets & Snacks Expo and what it will take to return to an in-person show.