Washington — NCA is closing out National Candy Month by unveiling a refreshed look for CandyUSA.com and revamping its overall visual identity, both of which are part of the recently launched five-year strategic plan called “Thrive In 2025,” the Association reports.
“Our updated visual identity modernizes our look and aligns NCA’s brand with the engaging and vibrant companies and products we represent,” says John Downs, NCA president & CEO. “This new look and feel brings to life the joy and sweetness associated with the confectionery industry and more accurately reflects the powerful confectionery brands that drive a strong economic impact in cities and towns across the country.”
The new website features a streamlined layout and updated content focused on relaying NCA’s policy priorities and showcasing resources for member companies, according to the Association. The new branding will also be integrated into future NCA signature events and the next iteration of the annual Sweet Insights: State of Treating report.
The new visual identity is a vital part of NCA’s updated strategic plan, which outlines the Association’s priorities for the coming five years as well as its new mission and vision. The plan builds on NCA’s demonstrated advocacy, engagement and leadership, and focuses on “distinguishing and differentiating the Association in Washington by building a positive brand identity for the industry, among other priorities,” the trade group reports.