Washington — NCA President & CEO John Downs shared data and insights on the important role chocolate and candy play in seasonal celebrations in an op-ed published earlier this week by news source Candy Industry.
Downs reported that American consumers look forward to celebrating holidays and seasons with friends and family. “Whether it’s exchanging heart-shaped chocolate boxes on Valentine’s Day or roasting s’mores around a summer bonfire, chocolate and candy play an important role in these special moments and seasonal celebrations,” he noted.
Pointing out Halloween is often referred to as the candy industry’s Super Bowl and that consumers are excited to celebrate, he pointed out that 93 percent say they will share chocolate and candy with friends and family to commemorate the season. He added that consumer enthusiasm has steadily extended the Halloween season over time, with the nation’s chocolate and candy makers working with retailers to enhance the exciting buildup far before October 31.
Importantly Downs said confectionery manufacturers work year-round to make sure shelves are stocked with seasonal treats that make for a memorable Halloween for families. He said confectionery items need to remain an affordable luxury despite persistent inflation and continued supply chain disruptions impacting kitchen table budgets from coast to coast.
Noting chocolate and candy serve as a major economic driver in communities across the country, Downs also pointed out that the industry generates $42 billion in sales every year, and that the Halloween season is vital to its ability to support local economies. The industry provide more than 58,000 confectionery manufacturing jobs and supports an additional 635,000 jobs in transportation, agriculture, retail, and more.
The confectionery industry is providing more transparency, choice and portion guidance options for consumers who are looking to celebrate the big and small moments, Downs reported in the piece.
He wrapped up the op-ed with the following: “The seasons provide a reason to connect with your community and make cherished memories with your family and friends. As for us in the confectionery industry, we are proud of our role in providing an affordable luxury to consumers that helps to make celebrations and family traditions a little sweeter.”