Nerds Brand Partners With Dungeons & Dragons For Limited Packs, Promotion


Chicago — Ferrara Candy Co., Inc. is pairing its Nerds brand with the most recognized fantasy touchstone in the gaming world: Dungeons & Dragons. The pair is joining forces for the first time to launch limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, featuring D&D-inspired Nerds characters.

“Nerds encourages everyone to celebrate how we’re all better together, a philosophy shared with the legendary Dungeons & Dragons,” says Joey Rath, brand manager for Nerds. “We’re excited for fans to get their hands on this partnership’s collectable packaging, unleash their imaginations and embark on a Nerds-themed D&D journey while snacking on their favorite candy pieces.”

As part of the launch, through December 2021 consumers who purchase the products can upload receipts to to enter a world of Dungeons & Dragons and join an exclusive campaign called Restoring Harmony. After uploading the first receipt, fans will gain access to a single PDF adventure and character sheet that can be run in under an hour by a Dungeon Master and one player taking on the role of a Nerds character starting at level one. Restoring Harmony features the six Nerds characters, each representing a different type of Nerds personality: Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor.

Uploading more receipts will give access to more Nerds character sheets and adventures, and, after all six have been played, fans’ seventh upload will unlock the final adventure with the entire party at third level which concludes the Restoring Harmony story.

“I can personally say my D&D sessions are better together with Nerds candy at the table. We are thrilled to partner with Nerds on their new packaging and the release of seven custom mini D&D adventures”, says Shelly Mazzanoble, brand manager for Dungeons & Dragons. “The Nerds brand strongly celebrates individuality and the idea that we can be better together, like a D&D party, and we couldn’t think of better ally to help spread the importance of those qualities.”

Nerds Gummy Clusters and Rainbow Nerds Theater Box D&D packaging also give consumers the chance to win a D&D prize pack through the Restoring Harmony sweepstakes running from September 1 through December 2021.

The Gummy Clusters are available in eight-ounce reclosable standup bags with an SRP of $3.99, and the Rainbow Nerds pack in five-ounce theater boxes with an SRP of 99 cents.