New City, New Brand For 2024 Sweets & Snacks Expo


McCormick Place — NCA has revealed a new brand for its Sweets & Snacks Expo confectionery and snack trade show. Rolling out immediately to coincide with the show moving to a two-city rotation starting in 2024 with Indianapolis, attendees at this year’s Sweets & Snacks Expo caught a preview of the bold new brand.

“As we look to the future of this important brand we have built through the Sweets & Snacks Expo, we continue to evolve to meet the needs of our growing exhibitor and attendee community,” said John Downs, president and CEO of NCA, which is the host organization of the Sweets & Snacks Expo. 

“Our new brand is inspired by the unique experiences associated with candy and snacks — the thrill of discovering innovative new products, the sweetness of sharing a decadent piece of chocolate with a loved one, and the always satisfying crunch of a tasty potato chip,” he added.

A record-breaking 18,000+ people registered for the 2023 Sweets & Snacks Expo, with more than 800 exhibitors on the show floor, bringing together confectionery and snack retailers, manufacturers, brokers and suppliers to showcase the latest product innovations, merchandising ideas and supply-side solutions. The show has a significant economic impact on its host city, historically generating $21 million per year for the city of Chicago.

As interest in the Sweets & Snacks Expo grows, so do the needs of the exhibitors and attendees, according to NCA. “Both Indianapolis and Las Vegas are the right fit to meet the growing demand for the Sweets & Snacks Expo and enable it to continue providing the innovation, insights and connections that the candy and snack industries want and need,” the association said. 

Beginning in 2024, the Sweets & Snacks Expo will cycle through a rotation of two years at the Indiana Convention Center in Indianapolis, followed by one year at the Las Vegas Convention Center in Las Vegas through 2032.