New Study Reveals Mother’s Day Gift Requests


Chicago — A new survey by Ferrero North America’s Mother’s Cookies brand uncovered that 46 percent of men did not get their partner a gift for Mother’s Day in the past. As a result, moms are becoming more vocal this year about what they want for their special day.

According to the survey, seven in 10 moms drop hints in conversation to let their partner know what Mother’s Day gifts they want, and more than two-thirds go as far as creating wish lists to clue their partner in.

The survey, which consists of 1,000 moms and 1,000 men who are in relationships and celebrate Mother’s Day, uncovered that what spouses intend on gifting their partner is different than what their partner expects. While men plan to gift jewelry (43 percent), edible gifts (39 percent) and clothing and accessories (36 percent), moms rank a handmade gift (38 percent), baked cookies from their kids or partner (37 percent) and a spa day (37 percent), as their top presents.

The study also revealed that nearly half of moms said they’d love for their partner to take on all household chores/admin tasks for the day, while planning the Mother’s Day celebration around their loved ones.