Albany, NY — New York State Gov. Andrew Cuomo is letting families decide how to celebrate Halloween this year, releasing a statement saying it would not be appropriate to ban trick-or-treaters from going door to door.
This sentiment is shared by U.S. consumers, as 74 percent of millennial moms and young parents believe Halloween is more important than ever this year. New York Governor Andrew Cuomo this week announced that Halloween is happening in his state.
“You have neighbors — if you want to go knock on your neighbor’s door, God bless you,” Gov. Cuomo says. “If you want to go for a walk with your child through the neighborhood, I’m not going to tell you can’t take your child through the neighborhood. I’ll give you my advice and guidance and then you’ll make the decision about what you do that night.”
The stance supports consumers desires to celebrate the holiday, as NCA research conducted in September finds 80 percent of Americans believe they will find creative and safe ways to celebrate the holiday. This is an increase from polling done in July, which found 63 percent of consumers shared that sentiment.
NCA is also helping consumers take the guesswork out of Halloween this year with Halloween Central, which features creative and safe celebration ideas developed with the advice and counsel of public health and nutrition professionals.