Nourish Snacks CEO Launches Emerging Brands Incubation Firm

Business Meeting

New York — Born Wild Brands, a company focusing exclusively on incubating and partnering with emerging food and beverage brands, is being launched by former Nourish Snacks CEO Zubin Mehta.

“There has never been a better time to launch or build a food and beverage brand, and at the same time, the barriers to entry to start a business have never been lower — resulting in a highly competitive space,” Metha says. “Our goal is to partner with visionary founders and entrepreneurs, and provide them with the tools, guidance and a nuanced, in-depth understanding of how the market really works to help them ensure success.”

Born Wild will be working with a select number of brands on strategic execution, and product concepts are currently being worked on and will launch later this year.