London — Olam Food Ingredients, a global natural and sustainable food ingredients and solutions company, has revealed a new corporate brand — ofi. The identity taps into themes and colors which reflect ability to drive innovation in all areas of its business to deliver more growth and impact for customers, the company says.
Shekhar, CEO, says: “The new ofi brand carries the strong origination and supply chain heritage of Olam and equally signals our exciting aspirations for the future. It conveys the distinct and accelerated changes being made in the business to continuously improve and deliver a differentiated customer value proposition.
“We are innovating across all areas of our business, right from plant to palate. Ongoing investments in application development and R&D expertise will unleash the full natural potential of our highly complementary portfolio to deliver further value-added ingredients and solutions for our customers.
“At the farm level, we are investing further to deepen the physical and digital presence in sustainable sourcing that we are already well known for. We are also increasingly helping our customers to fast track their journey to net zero, providing specific programs for carbon reduction by working closely with smallholder farmers and other communities across the chain. Bringing all of this together underlines our new company purpose to ‘Be the Change for Good Food and a Healthy Future’, along with all our customers, partners and other stakeholders.”
Gerard Manley, CEO of ofi’s cocoa business, adds: “From our 17-year heritage of investing in the future of sustainable cocoa to the premium cocoa ingredients that delight customer worldwide, the new brand reflects how we will use this extensive expertise and imagination to find even more creative and sustainable ways to innovate in the confectionery, bakery, and dessert categories. By bringing together ingredients and know-how from across the entire ofi portfolio we can help customers respond to indulgence and well-being trends — for example collaborating on a delicious yet nutritious chocolate flavored nut milk drink made with almonds from our orchards and cocoa grown by farmers supported through our Cocoa Compass sustainability ambition.”