Newark, NJ — Orbit brand gum is debuting in 30-piece Mega Packs — a more sustainable option that features an outer plastic package designed to be recycled in roughly half of U.S. recycling streams, with more locations to follow — according to Mars Wrigley Confectionery US, LLC.
The company says the pack is a more sustainable option that features an outer plastic package designed to be recycled in roughly half of U.S. recycling streams, with more locations to follow.
The Orbit Mega Pack is the first Mars Wrigley innovation to partner with and feature on-pack guides from How2Recycle, a standardized labeling system that communicates a step-by-step guide on whether and how to recycle each part of the pack.
“We are delighted to partner with How2Recycle for Orbit Mega Pack as society begins to seek fresh breath on-the-go once again and celebrate more in-person moments in 2021,” says Ivonne Andreu, senior director of gum & mints, Mars Wrigley US. “We’re committed to our Mars Wrigley’s purpose of Better Moments, More Smiles and to making a positive societal impact through more sustainability and increased recycling transparency on our Orbit Mega Pack.”
The new packaging is the latest step in Mars Wrigley’s sustainability initiative to transform its packaging portfolio and drive progress towards its goal of 100 percent reusable, recyclable or compostable packaging by 2025.
The packs are on shelves now at retailers nationwide in peppermint and spearmint flavors.