Irvine, CA — Providing an “effervescent experience,” Morinaga America, Inc. is introducing Soda Pop Mix to its Hi-Chew brand, and is running a buy one get one for 50 percent off promotion exclusively on hi-chew.com for the new chewy candy…
Evolving From Customer Experience To Transformation Economy: A New Role For Brand Growth
COVID-19 presents brands with a unique opportunity to build engagement by supporting customers’ personal transformation journeys. By Amy Fridlund, Global Content Lead, Insights Division, The Kantar Group Ltd. Cult brands, such as Apple, Harley Davidson and Under Armour attract tribal loyalty…
Essentra Rolls Out Tear Tape Made From Recycled PET
Milton Keynes, England — Responding to consumer demand for sustainable packaging, Essentra plc is debuting SupaStrip tear tape for flexible packaging made from recycled PET materials and containing 70 percent post-consumer resin in a single ply, 23 micron film, according to…
Dandies Vegan Marshmallows Move Into Snack Size Packs
Chicago — Vegan and Non-GMO Project verified Dandies marshmallows seasonal peppermint and pumpkin varieties are now available in five-ounce snack size packs, according to Chicago Vegan Foods. The marshmallows are made without artificial flavors or colors, corn syrup, gelatin and…
Orangeworks Acquires Tanis Food Tec
Oss, Netherlands — Orangeworks B.V., a manufacturer of food processing equipment, is acquiring Tanis Food Tec (TFT). According to Orangeworks, the companies share the same corporate culture: customized solutions made by people, for people, from employee to client. Talks between the…
Olam Cocoa Donates Food, Medical Supplies To African Farming Communities To Fight COVID-19
London – Olam Cocoa is providing personal protective equipment (PPE) and medical supplies to cocoa farming communities tackling COVID-19 across Central and West Africa. Farming cooperatives, hospitals and health centers are receiving equipment including face masks, surgical gloves, hand sanitizer,…
NPD Group’s Darren Seifer: Is Gen X The Future of Snacking?
Gen X consumers sit in the growth phase of snacking and The NPD Group, Inc.’s Darren Seifer examines what they are looking for from manufacturers and retailers. Gen X is sometimes viewed as the “forgotten generation,” as it is…
Schubert Reveals New Pick & Place, Digitally Printed Parts Solutions; Establishes New Business Unit
Crailsheim, Germany — Packaging machinery manufacturer Gerhard Schubert GmbH is addressing what it says is the packaging industry’s current challenge of launching new formats at ever shorter intervals with machines that use state-of-the-art technology to enable fast format changes and…
Big League Chew, Baseball Hall of Fame Promotion Brings Back Baseball, Virtually
Akron, NY — Ford Gum & Machine Co., Inc. is partnering its Big League Chew brand with the National Baseball Hall of Fame and Museum for a consumer promotion this summer. The “Hall of Flavors” online game and sweepstakes June…
Nassau Candy Acquires Assets of Pennsylvania Dutch Candies
Hicksville, NY — Nassau Candy has acquired the assets of Pennsylvania Dutch Candies, a subsidiary of The Warrell Corp. that manufactures and distributes nostalgic confections and novelties, as well as in-store displays. “We’re excited to bring such an established, nostalgic…
