Understanding Consumer Keyword Searches In Halloween Shopping Trends

Mike Pedersen, co-founder and CEO, AdAdapted, discusses the importance of understanding consumer keyword searches in focusing Halloween advertising. Cleveland — With the scariest holiday right around the corner, candy will soon become top-of-mind as consumers prepare for this Spooktacular event….

NCA Unveils New Confectionery Industry Economic Impact Data

Washington — Makers of chocolate, candy, gum and mints support nearly 700,000 American jobs, with about 58,000 jobs created in confectionery manufacturing alone, according to data released today by NCA. The data outlines the important role confectionery manufacturing plays in…