Peeps Return To Shelves For Easter 2021

Bethlehem, PA — After taking the 2020 fall and winter holiday season off, Just Born, Inc. has confirmed that its Peeps brand is returning to shelves in time for Easter 2021.

The company did not produce its 2020 Halloween and Christmas products after it chose to temporarily shut down production in 2020 because of the coronavirus pandemic. When the plant reopened the company stated it would focus on fulfilling its orders for Easter in 2021 and in doing so is also skipping the Valentine’s Day 2021 season.

“Peeps is back and better than ever! We’re thrilled to be returning this Spring to fulfill special Easter traditions, no matter how you plan on celebrating this year,” says Caitlin Servian, brand manager. “For nearly seven decades, Peeps marshmallow candy has been a quintessential Easter staple. Each year fans count on the classic Chicks and Bunnies, along with fun new products and partnerships, to add extra Peepsonality at Easter!”

In addition to a full range of the brand’s classic colors and flavors, two new flavors will be available nationwide — Peeps Hot Tamales Fierce Cinnamon and Peeps Froot Loops flavored marshmallow pops.

In addition, for the first time ever, the brand is hosting “Peepsonality Live!” — a weekly virtual series dedicated to showing consumers how to make Insta-worthy Peeps creations through fun, easy-to-follow tutorials that families can do together, no matter the skill level. The series begins March 9, when consumers can tune in to the official Peeps Instagram account to watch DIY pros including Erica Domesek of P.S.- I Made This, Duncan Hines baking expert Chef Brittany Wolfe, Meredith Staggers of Cake & Confetti, Emily Hutchinson of The Hutch Oven, and Dr. Maya Warren an Ice Cream Scientist.