Perfetti Van Melle Appoints Cuchra Marketing VP For U.S., Canada

Craig Cuchra

Erlanger, KY — Craig Cuchra has been named vice-president, marketing for Perfetti Van Melle (U.S. and Canada). Cuchra began his career with Perfetti Van Melle 15 years ago and has held several marketing roles in the U.S.

For the past six and a half year, Cuchra has worked at the company’s Amsterdam headquarters, most recently as international category director for refreshment. With the new appointment, effective March 1, he adds oversight of marketing for all candy, gum and mint brands in the Perfetti Van Melle U.S. and Canada portfolios to his responsibilities.

“With Craig’s strong record of leading global and U.S. brand growth initiatives across new products, with commercial and consumer-facing activities encompassing many brands across our portfolio, we’re happy to welcome him back to the U.S. family of Perfetti Van Melle,” says Sylvia Buxton, president & CEO of Perfetti Van Melle North America. “His unique blend of skills and experience locally and internationally position him superbly to join our leadership team in North America as head of marketing.”

Jan Heeling, chief commercial officer for Perfetti Van Melle Group, adds: “Under Craig’s leadership, Perfetti Van Melle’s refreshment category has seen strong growth. As a result of his thoughtful leadership and strategic planning, our Group marketing initiatives have seen tremendous success. We feel confident that Craig’s global insights will be well leveraged by our Perfetti Van Melle U.S. team.”