Perfetti Van Melle Unveils Super-Sized Airheads Sign At Factory


ErlangerKY — Perfetti Van Melle USA has installed a giant outdoor 3-D sign at its Erlanger facility featuring the company’s iconic Airheads red balloon.

“Sweet things happen right here at our North American headquarters and factory every day on Turfway Road, resulting in over 6.5 million Airheads bars a day, truckloads of Airheads Xtremes, and tons of Mentos Pure Fresh Gum bottled. But we remain to many people a best-kept secret in Greater Cincinnati and Northern Kentucky. No longer so!” says Sylvia Buxton, president & CEO of Perfetti Van Melle North America. “Our colorful new 3-D sign near our entrance featuring the famed Airheads balloon will help us and Northern Kentucky be far more visible as the birthplace of Airheads.”

(From left) Brent Cooper, President of the Northern KY Chamber of Commerce, Erlanger Mayor Jessica Fette, Perfetti’s Sylvia Buxton, Boone County Judge Executive Gary Moore, and Perfetti Plant Manager Bill Pruyne.

The company held a reveal yesterday with the “Fun Stuff Coming Soon” cover removed by Buxton with the help of factory production employees, as well as VP of Supply Chain Operations Francisco “Paco” Tello, Brent Cooper, president of the Northern KY Chamber of Commerce, Erlanger Mayor Jessica Fette, and Boone County Judge Executive Gary Moore.

Stressing its role in the confectionery industry, the company, with brands including Airheads, Airheads Xtremes, Mentos gum and mints, Chupa Chups lollipops, Trident, Dentyne and Bubblicious, is the second largest non-chocolate candy manufacturer in the U.S.

The Erlanger facility produces 6.5 million Airheads bars each day, and packs 240 Mentos Pure Fresh Gum bottles per minute.