Peterbrooke Chocolatier Celebrates 40th Anniversary With Gift Basket Giveaway


Jacksonville, FL — This year, Jacksonville’s original chocolate shop Peterbrooke Chocolatier is celebrating its 40th anniversary.

Founded in 1983 in the city’s historic San Marco neighborhood, Peterbrooke will celebrate its ruby anniversary with a special 40th Anniversary Gift Basket giveaway every 40 days at each of its 15 shops across Greater Jacksonville and northern Florida. Additionally, guests will receive a commemorative 40th anniversary gold chocolate coin with every purchase while supplies last.

“At Peterbrooke, we believe when our guests bite into our pillowy signature milk, dark or white chocolate treats, they are automatically transported to a whimsical place where you can’t help but smile,” says Jeff Smith, Peterbrooke Chocolatier’s COO. “Year after year since opening our first location in San Marco and now with nearly 30 shops open across Florida, Georgia and Alabama, Peterbrooke has dedicated itself to ensuring the love, time and traditions that went into making its chocolate in 1983 remain the same today. We have stayed constant in our craft of making great chocolate confections no matter which shop you visit. This love of chocolate, family and community is what has given Peterbrooke its signature taste, look and feel for 40 years.” 

Each Peterbrooke shop will also feature special anniversary theming and the potential for pop up specials throughout the year. 

“We live and breathe Northeast Florida and have called this our home for a very long time,” Smith adds. “When Phyllis Geiger opened the first Peterbrooke in San Marco and named the shop after her son, Peter, and daughter, Brooke, nobody could ever have imagined the kind of longevity and small business success we’ve had over nearly half a century. It’s a testament to the entire Peterbrooke organization, our franchisee business partners and their employees, our extended family, friends, and our amazing guests that have supported us consistently throughout the decades. Since day one, we have been committed to encouraging, enriching, and spreading joy with chocolate while continually investing back into the community we love so dearly.”