Park Ridge, NJ — PIM Brands, Inc. has added two executives to its commercial leadership team as the company continues to expand its business across categories, channels, and customers.
Vanessa Cope has joined the company as vice-president, club and value channel. She brings more than 20 years of commercial leadership experience, including roles with Primo Brands, KIND Snacks, and Campbell Soup Co. Her background includes customer development, category strategy, and analytics across grocery, club, convenience, dollar, drug, and foodservice channels.
Joe Hackett has been named vice-president, national accounts. He joins PIM Brands from The Coca-Cola Co., where he held leadership positions in sales, finance, and commercial strategy. Most recently, Hackett led Coca-Cola’s Advanced Hydration business supporting several national large-store channel accounts, overseeing brands including BodyArmor, Powerade, Vitaminwater, and Smartwater.
The appointments follow the naming of Tom Gargiulo as PIM Brands’ chief revenue officer earlier this year. Since then, the company says it has expanded investments in sales planning, shopper marketing, category management, and customer development.
“Retailers today expect more from their partners than ever before,” says Gargiulo. “As our business continues to grow and evolve, we’re investing in the people, capabilities and insights needed to help our retail partners succeed. Vanessa and Joe each bring a proven track record of building brands, growing businesses and delivering customer value, and they’ll play an important role in our continued growth.”
