PIM Brands Launches Give Fruitfully CSR Platform Under Welch’s Fruit Snack Brand


Park Ridge, NJ — PIM Brands, Inc. is introducing Give Fruitfully, a Corporate Social Responsibility (CSR) platform designed to support and give back to communities in need. To officially kick off the platform, Welch’s Fruit Snacks is turning attention toward serving one of the brand’s most loyal and beloved audiences: teachers and students.

The brand will donate tens of thousands of dollars this Back-to-School season to help #ClearTheList for 250 teachers across the USA, the company says.

Recent studies have shown that teachers spend an average of more than $820 of their own money on school supplies each year, of which approximately $121 is spent on snacks. The company says these statistics inspired it to step in with funding and Welch’s Fruit Snacks to make a positive impact. The brand aims to alleviate the financial burden on teachers by helping to purchase their classroom supplies and snacks, including a 40-count box of Welch’s Fruit Snacks with every list cleared.

Now through September 10, Welch’s Fruit Snacks is inviting teachers nationwide to participate in the program. Visiting GiveFruitfully.com, teachers can enter their information along with a link to their classroom “wish list” for a chance to have it cleared. Once the entry window closes, 250 teachers will be selected at random to each receive up to $250 worth of school supplies and snacks from their list.

“As a brand, we’ve always believed in ‘Giving Fruitfully,’ and we are proud to be announcing this new platform to help further our mission,” says Lauren Rosenberg, director of integrated marketing communications. “Supporting teachers through our first initiative from the platform felt like a natural fit for our brand. Teachers do so much and make such a difference in so many ways, we feel incredibly proud to be able to help support their work. After hearing firsthand from the teacher community how a box of Welch’s Fruit Snacks can bring countless smiles to the classroom, we couldn’t pass up an opportunity to get involved.”