PIM Brands’s New Welch’s Fruit Snacks Campaign Is Fruit-Centric


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Park Ridge, NJ — A new campaign from Gut Miami titled Wholly Committed to Whole Fruit showcases PIM Brands, Inc.’s Welch’s Fruit Snacks commitment to using whole fruit as the first, or main, ingredient in its products. 

The company notes that through the lens of thinking that, “if we are made with whole fruit, let’s behave like whole fruit,” the campaign features the fruit-shaped snack pieces alongside stickers similar to those found on real, whole fruit in the produce section of the grocery store. The fruit stickers, a nod to the product packaging, feature a hero ‘Made with Whole Fruit’ message to demonstrate that the brand is “Wholly Committed to Whole Fruit” with ts “Whole Fruit is our Main Ingredient” tagline.

The creative will appear in both print and out of home media spots including billboards and postings throughout New York City, in addition to social and digital media with a dedicated campaign landing page.

This new campaign also includes an experiential component with a Welch’s Fruit Snacks vintage ‘Fruit Truck’ popping up in New York City. The pop up offers free Welch’s Fruit Snacks to consumers, along with other swag.