Pork King Takes Home Most Innovative New Product Awards Honors


Pork King Good, the only woman-owned pork rind manufacturer in the country, received national recognition in May as a finalist in the Most Innovative New Salty Snack Product at the 2023 Sweets & Snacks Expo with their brand new Old-Timey Butterscotch flavored Pork Rinds.

Known for innovation (and humorously dubbed as “The Ben & Jerry’s of Pork Rinds”), Pork King Good blew customers away with their biggest launch to date, debuting not one but FOUR new pork rind flavors at once as part of their much-anticipated dessert line of pork rinds. Besides Old-Timey Butterscotch, the other three brand new flavors include Cinnamon ChurWHOA, Birthday Cake, and Appley Cinnamon (which fans of Apple Jacks cereal are absolutely loving so far).

With these remarkably unique new sweet & salty mash-ups, Pork King Good is completely reinventing what we know of in pork rinds and is definitely cementing their name across the snack category in general. Between their ingenious flavor offerings, quality ingredients, unapologetic sense of humor, and fluffy, melt-in-your-mouth texture, the brand has always been a category favorite since their launch in 2018, especially among the keto diet and gluten free communities. And with only 1g of sugar per serving, even their new dessert pork rind line proves to be a great low-carb alternative to traditional potato chips and candy bars.

With the release of the sweet product line, Pork King Good now boasts 14 unique pork rind flavors in their portfolio including best-sellers like White Cheddar, Himalayan Pink Salt & Vinegar, Dill Pickle, Pepperoni Pizza, Salted Butter, and Stupid Hot – what may possibly be the world’s hottest pork rind at 350,000 Scoville heat units.

The brand has a fanatically loyal following across social media channels and a thriving D2C eCommerce side of the business, but has shifted their focus as of late into growing their retail sales and has been making an aggressive push into both grocery and c-store channels across the country. Pork King Good gained even more momentum in 2022 when they acquired their manufacturer’s business, the 75 year old Porkie Co of Wisconsin, and moved their operations to Milwaukee, Wisconsin.

Pork King Good is looking to grow their distribution and invites interested retailers and distributors to reach out via [email protected]. More information on the company can be found at porkkinggood.com.