Battle Creek, MI — For the second year in a row, Kellogg Co.’s Pringles brand is joining with the Movember charity to drive more conversations around men’s mental health. The company cites a poll by researchers at the National Center for Health Statistics (NCHS), that nearly one in 10 men reported experiencing some form of depression or anxiety, but fewer than half sought treatment.
Consumers who purchased Pringles at The Kroger Co. stores earlier this fall, the brand donated $150,000 to the Movember cause and will continue to drive awareness with the help of its mascot, Mr. P. This month, Mr. P is shaving his iconic moustache, calling on men everywhere to join him to kickstart the conversation.
“The past 18 months have been really tough for people, their families, and friends — we’ve all seen it and felt it,” says Gareth Maguire, senior director of marketing for Pringles. “At the heart, Pringles is about socializing, sharing a can, and getting together — virtually or physically — and we want to motivate more men to stay connected and have real conversations about how they’re feeling. What better way to show commitment than with a charity partner like Movember that is making such a positive impact on men’s mental health through their projects across the world?”
Movember is the leading charity dedicated to changing the face of men’s health in the U.S. and around the world. Best known for its annual Movember fundraising campaign that takes place every November, the charity funds various projects. During the campaign month which starts November 1, the organization brings communities of colleagues, friends, family, ambassadors, and men and women alike, together for annual Shave Down events — a symbolic action to start clean-shaven and grow a moustache for the month to raise awareness and donate funds toward the men’s health cause concerning prostate cancer, testicular cancer and mental health & suicide prevention.
“We appreciate Pringles’ commitment to tackling one of the key issues faced by men,” says Mark Hedstrom, U.S. executive director of Movember. “Mental health still remains a challenge for many people including men. We continue to encourage everyone to take the time to check in and be there for the men in your life. In these tough times it could be lifesaving. We hope that by sharing a can of Pringles with friends, men will be encouraged to talk more often and openly about their mental health and to have happier, healthier and longer lives.”