Battle Creek, MI — Kellogg NA Co. is debuting a collection of spicy flavors of its Pringles brand. According to the company, the line is “dedicated to their heat-loving snack fans.”
Pringles Scorchin’ lineup adds fiery heat to three of the brand’s flavors — cheddar, bbq and chili & lime — with heat that builds over time.
Describing the flavors, the company says Pringles Scorchin’ Cheddar takes a cheesy taste and adds an extra peppery kick, while Pringles Scorchin’ BBQ balances smoky flavor with a hint of sweetness and a pop of heat from cayenne pepper. Pringles Scorchin’ Chili & Lime features a tangy, citrus taste with a chili pepper bite.
“We’ve launched spicy flavors in the past, but Pringles Scorchin’ is our first dedicated collection,” says Gareth Maguire, senior director of marketing for Pringles. “As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavors our fans have come to expect from our products. I’m proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavor and spicy heat that builds over time.”
The product is available in 5.5-ounce cans and carries a SRP of SRP of $1.99. They will be available through a limited release in retailers nationwide beginning in December with a full release, including Grab & Go size, in 2021.