Pringles X The Caviar Co. Collab Embraces Viral Craving


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Battle Creek, MI — Jumping into the Pringles and caviar trend on social media, Kellogg Co. and The Caviar Co. are launching the Crisps and Caviar Collection.

Inspired by the online buzz, the two companies are bringing together their brands in a collab that pairs Pringles Original, Sour Cream & Onion and BBQ flavors with Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe.

Three kits are being offered online while supplies last and each comes with a Mr. P bow tie-inspired serving tray:

  • Pringles x The Caviar Co. Smoky Shores ($49): Pringles Sour Cream & Onion pairs Smoked Trout Roe and crème fraîche.
  • Pringles x The Caviar Co. Salt of The Sea ($110): Pringles Original with Classic White Sturgeon Caviar and crème fraiche.
  • Pringles x The Caviar Co. ‘Crisps and Caviar’ Flight ($140): A full flavor flight of Pringles Original, Sour Cream & Onion and BBQ to pair with Classic White Sturgeon Caviar and Smoked Trout Roe.

“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious,” says Mauricio Jenkins, U.S. marketing lead for Pringles. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”

“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful,” adds Petra Higby, CEO and founder of The Caviar Co. “We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture – the result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life.”