Sacramento, CA — Blue Diamond Growers is rolling out a new image for its Nut-Thins crispy cracker brand. The product is made with almonds and rice flour that was first launched in 1997.
The company states that this is the first design update in 10 years, with the new design aligning with Blue Diamond’s snack almonds campaign, Crave Victoriously. The new look offers “dynamic, delicious flavor visuals and bright, breakthrough colors.”
“Blue Diamond’s continual focus on innovation has led to exciting new uses for almonds and new markets for almond products over the years,” says Raj Joshi, senior vice-president of global consumer division at Blue Diamond. “This pioneering snack arrived at just the right time in the late 90s as a tasty, wholesome and gluten-free option for consumers. But the popularity of Nut-Thins has exploded even further over the last several years as we’ve launched each new flavor and is now the #1 Specialty cracker brand in the country.”
The product is available in original, sea salt, pecan, sriracha, cheddar cheese, smokehouse almond, country ranch, pepper jack, and honey cinnamon varieties in 4.25-ounce boxes.