Bobo’s Protein Bar Line Debuts With Two Flavors


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Simply Delicious, Inc.’s Bobo’s Oat Bars brand is expanding its lineup with a new protein bar line debuting in two flavors: chocolate chip peanut butter and double chocolate almond butter.

Each bar contains 15 grams of protein from peanuts or almonds and pea protein. The bars are also verified Non-GMO and certified gluten-free and kosher, according to the company.

“We all know that protein bars aren’t very tasty and are packed with sugar alcohols, artificial flavors and inflammatory oils.”  says TJ McIntyre, CEO at Bobo’s. “By following Bobo’s ‘real-food’ philosophy, we knew we could create a nutritious, better-tasting protein bar simply by sticking to clean ingredients and avoiding over-engineered additives. We’re thrilled with how they turned out.”

The bars will be baked in Bobo’s new 123,000 square foot wind-powered facility in Loveland, CO recently built to increase output while reducing the company’s carbon footprint. A 12-ct pack of 2.2-ounce bars carries an SRP of $29.88.

“Our customers have been asking us for a protein bar for a long time now,” McIntyre continues. “We gathered consumer feedback until we achieved a taste preference over other key protein bar brands. We’re so happy to finally bring this new product to market because they’re delicious and deliver a high amount of natural protein without the chalky, dry taste often found in similar products.”