Orkla Snacks’ BUBS brand is marking its first year in the U.S. with two new berry flavors, additional package sizes, and its first limited-edition Halloween packaging.
New Sour Forest Berries Ovals combine blueberry and raspberry flavors in a chewy, sour candy in 5.5-ounce bags with an SRP of $3. Sweet Wild Berry Pomegranate Ovals pair strawberry and pomegranate flavors in a soft, foamy candy with a light, squishy texture and are offered in 5.5- and eight-ounce bags with SRPs of $3.19 and $4.99, respectively.
The brand is also expanding its Strawberry Vanilla and Tutti Frutti varieties with new 2.5- and eight-ounce bags later this year.
For Halloween, BUBS Lemon Raspberry Skalle candies, which feature the brand’s signature skull shape, are being offered in limited-edition seasonal packaging. The Halloween bags have an SRP of $3.
All BUBS candies are vegan-friendly and gluten-free and contain no palm oil, high-fructose corn syrup, trans fats, or Red 40, according to the company.
“It’s been incredible to watch BUBS go from a viral sensation to a staple on the U.S. candy aisles,” says Åsa Gisel, head of marketing. “We’ve been so inspired by the love from our U.S. fans, and these new flavors, sizes, and seasonal designs are our way of giving fans even more of what they love, with plenty more still to come.”
