Built Launches Three New Product Innovations


Built Brands Holdings LLC is launching three new product innovations: Built Bites, Built Balls and Built Krispy.

“Here at Built, we know that protein is one of the most important building blocks of life making up who we are, and therefore we are always thinking of new, creative ways to help consumers integrate Built Protein into their daily lives,” says Jim Lucero, CMO of Built. “2023 is Built’s biggest year yet. From availability expansion to creative additions to our product lineup, we’ll be offering consumers tons of new ways to enjoy Built Protein and we are thrilled to bring our loyal brand fans and new customers along on this journey with us.”

Featuring a complete protein blend of whey and collagen, Built Bites are bite-sized version of the Built Puffs and feature a fluffy, cloud-like texture at the core with a chocolate dipped exterior. Available in brownie batter, churro, cookies & cream and mint brownie flavors, the snack contains eight grams of protein.

Peanut butter Built Balls offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled center.

Built Krispy bars are a crispy concoction of high-quality protein sources such as hydrolyzed collagen and whey protein. Available in two flavors, peanut butter chocolate and mint chocolate, each bar offers 20 grams of protein.