Calbee America, Inc. is debuting Asian Style Chips in varieties influenced by Japanese, Thai, Chinese, and Korean dishes.
- Umami Salt: Scallop, shiitake mushroom, and kombu extracts give these chips rich and savory depth, with just a hint of salt.
- Thai-Style Yellow Curry: Inspired by the classic Thai dish, these snacks are seasoned with spices, herbs, and zesty lime.
- Chinese-Style Spicy Hot Pot: These chips feature the heat of Szechuan pepper to deliver a tongue-tingling, fiery kick.
- Korean-Style Spicy BBQ: This sweet and savory recipe pairs the smoky flavors of flame-grilled meat with a kick of gochugaru chili pepper, sweet soy, and a touch of garlic and sesame.
The product is free from dairy, wheat, peanuts, and tree nuts, and the Thai-Style Yellow Curry and Chinese-Style Spicy Hot Pot flavors are vegetarian. They pack in six-ounce bags.
Takuro Kris Tatsumi, director of R&D at Calbee America Inc., says: “There’s a growing interest among American consumers, particularly younger generations, to explore international flavors and have diverse food experiences. With a 75-year-snack heritage that originated in Japan, our team at Calbee is in a unique position to bring products to market that align with this trend. Early testers have raved about the flavors of our new Asian Style Chips, praising their boldness and authenticity, and proving to us that ad-venturous snacking is here to stay.”
