Specialty candy retailer It’Sugar, through a launching deal with Mattel, Inc., is introducing three exclusive Barbie Chocolate Bars. These bars, which carry an SRP of $3.99, celebrate Barbie’s enduring legacy with packaging inspired by Barbie’s signature style.
“We are excited to bring the magic of Barbie to life through our exclusive collaboration with Mattel,” says Justin Clinger, assistant vice-president creative and marketing. “These bars are just the beginning, and a delightful way for fans of all ages to experience the iconic Barbie brand.”
According to the company, it plans to introduce a variety of other Barbie-themed products in stores and on its website during the next month.