Dessert Mix Joins Hi-Chew Line


Morinaga America, Inc. is expanding its Hi-Chew line with the introduction of Hi-Chew Dessert Mix featuring classic dessert-inspired flavors: Strawberry Ice Cream, Key Lime Pie and Candy Apple. According to the company, the iconic American dessert flavors invoke a sense of nostalgia that resonates with brand fans and candy enthusiasts.

  • Key Lime Pie: A lime-forward, tart and citrusy chewlet, complemented by subtle hints of graham cracker crust.
  • Strawberry Ice Cream: A fresh take on the beloved frozen treat, this flavor is creamy and sweet, balanced by fruity notes of strawberry.
  • Candy Apple: An innovative twist on the classic, red candy-coated apple, this chewlet features a slightly tangy, crisp apple flavor with hints of sugary sweetness.

“Through our Chew Crew, we’ve learned that consumers want more unique flavor offerings that are unlike anything they’ve experienced before,” says Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America. “The unveiling of these exciting three flavors follow the tremendous success of the Hi-Chew Fantasy Mix in 2022, which satisfies consumers’ desire for more non-traditional chewy candy flavors. We’re confident that the Hi-Chew Dessert Mix mix will become an instant favorite among brand fans.”

Hi-Chew Dessert Mix contains no colors from synthetic sources and is gluten-free.

The product is available in peg bags and standup pouches. The peg bags are available exclusively at select 7-Eleven and Speedway retailers, while the standup pouches are available in retailers nationwide and on the company’s new ecommerce platform. Wider distribution of both sizes are planned for later this year.