In partnership with Warner Bros. Discovery Global Consumer Products, Ferrero North America’s Keebler brand is celebrating the 20th anniversary of iconic holiday movie, Elf, with the release of Elf Limited-Edition Keebler Gingerbread Fudge Stripes. This exclusive release is a take on Keebler’s Fudge Stripes, featuring the taste of gingerbread complemented by white fudge. The cookies feature four unique designs based on scenes from the film, along with special packaging that celebrates two decades of the holiday movie.
The company is also releasing Pretzel Pie Crusts, a salty and sweet take on the brand’s ready-to-eat crusts.
“We are excited to help spread holiday magic this season and offer families delicious ways to create more meaningful moments,” says Alicia Mosley, vice-president of marketing at Keebler. “With our tasty holiday offerings, everyone can enjoy moments of togetherness, whether they’re creating holiday desserts with our new Pretzel Pie Crusts or celebrating the 20th anniversary of an iconic film with the Elf Limited-Edition Keebler Gingerbread Fudge Stripes.”
Consumers are also able to interact with the brand through its digital platform, Open for Magic, which offers the chance to connect with Keebler’s Ernie the Elf and Buddy the Elf, by building a virtual gingerbread house. Additionally, bakers can get inspiration for their holiday dishes through new seasonal recipes.
