Mars Wrigley North America is debuting Extra brand Pink Lemonade gum as a limited edition item for the 2023 summer season. The company says the “beloved nostalgic flavor transports consumers into a warmer season and ushers in the comfort of sunshine through the bright, refreshing, and long-lasting flavor for which Extra is known.”
“We hope Extra Pink Lemonade flavor will inspire moments of everyday happiness and become the perfect companion for ushering in the highly anticipated spring sunshine,” says Gabrielle Wesley, CMO Mars Wrigley. “Pink Lemonade is a beloved flavor that is sure to be an Extra fan favorite, and perfect to be shared while connecting with friends and family — no matter the weather outside.”
The product began hitting shelves at select retailers in January, with nationwide availability to come later in 2023.