Fannie May Adds Two Chocolate Innovations


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Fannie May is bringing two new innovations into the chocolate sector: Fannie May Premium Chocolate Bars and Rocky Road Chocolatier’s Mix.

“Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that,” says Rick Fossali, vice-president & general manager of Fannie May. “I hope the new Fannie May Premium Chocolate Bars and the Rocky Road Chocolatier’s Mix allow our consumers to make even more timeless memories together, anytime, anywhere.”

The first-ever Fannie May Premium Chocolate Bars are 3.5 ounces and will be available in four flavors: milk chocolate pecan brittle, milk chocolate butterscotch with sea salt, dark chocolate mint & cookie and dark chocolate sea salt almond. Six packs of the bars carry an SRP of $17.99, while the individual bars have an SRP of $3.99 and two for $6.

Rocky Road Chocolatier’s Mix is launching in two-, 7.5- and 18-ounce bags. The product is a combination of pecans, almonds and marshmallows coated in Fannie May’s signature rich milk chocolate. The 18-ounce bags have an SRP range of $10.99 to $14.99, while the two-ounce packs carry an SRP $2.19 and five-ounce bags have an SRP of $4.99.

Both of these offerings are handcrafted and made in the U.S. without artificial colors, flavors and preservatives.

The chocolate bars are available now and the Chocolatier’s Mix line is available exclusively at Sam’s Club and Fannie May retail stores and will be available nationwide starting in March.