Ferrero Debuts Rocher Brand Chocolate Bars


Ferrero Rocher premium chocolate bars are new from Ferrero U.S.A., Inc. The 3.1-ounce bars are available in four varieties: Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut and Hazelnut & Almond.

According to the company, the bars feature the brand’s iconic golden wrapper and include a combination of hazelnut pieces, chocolate and creamy fillings. The moulded bars, which the company says were three years in development, feature a chocolate base with domes that enclose a filling and a top layer of chocolate mixed with pieces of hazelnut. The bars carry and SRP of $3.

“For the Ferrero Rocher bar, we focused on carefully selected ingredients like delicious, crunchy hazelnuts and fine chocolate with a premium design aesthetic to create a product that tastes as good as it looks,” says Mark Wakefield, senior vice-president of premium chocolate, North America at Ferrero. “The packaging design resonates with our consumer and everything they’re looking for in a premium chocolate offering. The craftmanship is truly unmatched. The reception has been fantastic all around the world and we’re looking forward to offering it in the U.S.”