The Ferrero Group and The Coca Cola Co. have teamed up to debut Tic Tac Sprite, inspired by the flavors in the soft drink. The limited edition item is the second product born out of a global brand collaboration, which has already seen the launch of Tic Tac Coca-Cola in 2019.
The special edition’s initial launch is in France, with availability in more than 20 countries worldwide in the next few months, the companies report.
The lemon-lime candies have a distinctive yellow color and are available in the brand’s iconic packs. There will be four different size and weight options available.
“The Coca-Cola Co. is pleased to partner with the team at Ferrero to offer the unique taste experience that is Tic Tac Sprite to fans of both brands,” shares John Larson, senior licensing manager for Coca-Cola.
“Our successful partnership with The Coca-Cola Co. marked the coming together of two of the iconic global food and beverage brands. Both brands are loved worldwide for bringing great tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss. As two global brands, we share the same lively and fun-loving DNA, so we hope this collaboration brings even more moments of refreshment for the world to enjoy,” says Scott Perry from the global Tic Tac team.
