Ferrero’s Kinder Joy Releases Space Collection, Partners With Aspiring Astronaut 


Ahead of World Space Week, Ferrero USA, Inc. is releasing a new Kinder Joy space collection that features 12 unique toys including astronauts, rocket ships and explorer rovers.. 

In addition, the company has also partnered with aspiring astronaut Alyssa Carson on a new content series that can be found on the company’s Instagram channel. Each episode of the “Explore the Galaxy” series will feature Carson sharing her personal space-related experiences, fun facts about space exploration and how the new toy collection relates to her astronaut training.

“Ever since I was a young girl, I had my heart set on the stars,” Carson says, “That’s why I partnered with Kinder Joy to help share my passion for space exploration so families can be inspired to learn more about our galaxy and raise the next generation of explorers.”

All 12 toys can be scanned in Applaydu, an app that brings Kinder Joy toys to life through augmented reality. Dedicated space features and experiences can also be found in the app. Each 0.7-ounce Kinder Joy egg has an SRP of $2. 

“With the excitement and discovery of opening a delicious Kinder Joy, we hope the new space collection sparks the imagination of kids and parents, motivating them to play, learn and dream together,” says Miguel Zorrilla, vice-president of marketing Kinder Joy and Seasonal. “Space exploration is more exciting than ever, and we are proud to partner with Alyssa Carson to help inspire kids and parents to explore the galaxy through the new Kinder Joy space toy collection.”