Flamin’ Hot Limon, ‘Cooler’ Ranch Doritos Debut


Plano, TX — Frito-Lay North America, Inc. is extending its Doritos line with Flamin’ Hot Limon and enhanced Cool Ranch varieties, according to the snack maker.

Both flavors come in 9.75-ounce- and 2.75-ounce bags, which have SRPs of $4.29 and $1.89, respectively.

The new spicy Doritos leverage the signature heat of Frito’s Flamin’ Hot line but with a tangy twist, while the new Cool Ranch chips feature “even more cool ranch flavor,” according to the company.

“Doritos is known for making bold, innovative moves — whether it’s new movie partnerships, e-sports tournaments, an ad without logos, and of course new flavors,” says Leslie Vesper, senior director of marketing, Frito-Lay North America. “The release of Doritos Flamin’ Hot Limon and the revamped Doritos Cool Ranch are two entirely new ways for fans to enjoy our beloved legacy flavors.”