Frankford Candy and The Kellogg Co. are teaming up to bring two new Kellogg’s Rice Krispies candy bars to market. The Kellogg’s Rice Krispies Marshmallow-Flavored Candy Bars combine Rice Krispies cereal with marshmallow candy, while Kellogg’s Rice Krispies Strawberry-Flavored Candy Bars pair Rice Krispies with strawberry flavors in a creamy white candy.
“Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound,” says Molly Jacobson, director of business development at Frankford Candy. “As a beloved and versatile cereal known for its Snap, Crackle and Pop, we think consumers will find the combination of crunchy Kellogg’s Rice Krispies cereal and creamy candy hard to resist.”
This is the first item available through the company’s Kellogg’s partnership that will be available year-round.
The 2.75-ounce bars carry an SRP of $2.49.