Frankford’s Fruity Pebbles Birthday Cake Candy Bar Launch Coincides With Cereal’s 50th Anniversary

Frankford Candy LLC, in collaboration with Warner Bros. Consumer Products and Post Consumer Brands, is launching Fruity Pebbles Birthday Cake candy bar to celebrate the 50th birthday of the cereal brand. The king-size bars feature real Fruity Pebbles cereal pieces in a classic vanilla birthday cake and frosting flavor compound.

“At Frankford Candy, we are committed to making fans smile by creating fun and memorable experiences through our products,” says Molly Jacobson, director of business development at Frankford Candy. “The Pebbles brand shares a similar philosophy, which is why our partnership makes perfect sense. We think fans will love this latest addition to our lineup of Pebbles cereal candy products. With the brand celebrating its 50th birthday this year, our new Fruity Pebbles Birthday Cake Candy Bar gives fans another way to celebrate this delicious milestone.”

The product is available in single-serve 2.75-ounce bars and 18-count multi-packs.

“The Pebbles cereal brand has been a colorful and flavorful source of inspiration for kids and kids-at-heart for 50 years,” says Leah Broeders, head of licensing at Post Consumer Brands. “Frankford Candy is a trusted partner, and it’s been fun to collaborate with them to take the Pebbles cereal brand beyond the cereal bowl and to keep our 50th birthday celebration going with this new birthday-cake-inspired candy bar.”