Frito-Lay Debuts Doritos Flamin’ Hot Cool Ranch

Doritos Flamin’ Hot Cool Ranch Flavored Tortilla Chips are new from Frito-Lay, Inc. The mash-up combines classic Cool Ranch with a spicy, crunch.

“Doritos is no stranger to bold — whether it’s bold flavor, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” says Caio Correa, senior director of marketing, Frito-Lay North America. “With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly Another Level.”

Doritos Flamin’ Hot Cool Ranch is available in 9.25-ounce bags with an SRP of $4.79 and 2.75-ounce bags that carry an SRP of $2.19.