General Mills Debuts Nature Valley Sustained Energy Bars

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 Nature Valley Packed Sustained Energy Bars are being introduced by General Mills, Inc. in Peanut Butter & Cranberry and Almond Butter & Blueberry varieties.

The bars feature three textures — creamy, crunchy and chewy — and are made with nut butters, nuts and seeds such as sunflower and pumpkin, and chewy cranberry and blueberries, the company reports. As with all of the Nature Valley range, the new bar are made without artificial flavors and colors and have no high fructose corn syrup.

“Through Packed, we want to make sustained energy approachable,” says Scott Baldwin, business unit director, grain snacks at General Mills. “Time and again, we’ve heard from consumers who want a delicious, affordable snack bar with feel-good ingredients that not only bring together a variety of textures, but can also offer long-lasting energy to help them get through their busy days. With the introduction of Packed, Nature Valley is proud to offer a snack bar that delivers on each of these desires.”

Packed comes in four-ct boxes, which ship six per case and have a SRP of $4.49.