Gluten Free Reese’s Pieces Brownie Brittle Joins Sheila G’s Line


 Second Nature Brands expands its portfolio with the launch of Gluten-Free Brownie Brittle Reese’s Pieces. The brand will offer an on-pack promotion for consumers to receive a $7 Vudu movie rental with the purchase of the product from March 1 through April 30, 2023.

The compnay says the product feature a thin crunchy base topped with Reese’s Pieces and 130 calories per one-ounce serving.

“Our new gluten free version of Brownie Brittle Reese’s Pieces is giving consumers what they want — a new Brownie Brittle option that meets dietary needs, plus a rich peanut butter and chocolate brownie taste,” says Ashley Dawkins, VP of marketing at the company. “This new gluten free option of our Reese’s Pieces line allows our gluten-avoiding consumers to enjoy and celebrate the magic that is Brownie Brittle featuring a favorite candy!” 

Gluten-Free Brownie Brittle Reese’s Pieces is available in four-ounce reclosable standup bags that carry an SRP range of $3.99 to $4.49.