Campbell Snacks’ is pairing its Goldfish with McCormick & Co.’s hot sauce brand, Frank’s RedHot to launch Goldfish Frank’s RedHot crackers. The product will be available at retail beginning in May while supplies last. The product is made with the classic hot sauce ingredients, including notes of vinegar for acidity and a blend of aged cayenne peppers.
“We learned that adults are big fans of Goldfish and it’s an appetite we’ve never fully satisfied,” says Janda Lukin, CMO, Campbell Snacks. “‘Hot’ is the #1 most requested Goldfish flavor across social, so we wanted t.o bring the heat with an unexpected partnership between Goldfish and Frank’s that fans will love.”
The product is available in 6.6-ounce bags with an SRP of $2.49.
“At Frank’s we are always looking for new ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor brings a spicy bite to a nostalgic everyday snack,” says Jill Pratt, chief marketing excellence officer, for McCormick. “We hope that consumers enjoy this partnership between our two iconic brands for a fun experience that is sure to wake up your taste buds.”