Greater Goods Joins U.S. Snack Market


The Greater Goods Snacking Co., known and produced as She Made Foods in India, is launching into the U.S. market with three product lines — crackers, cookies and biscotti — all made with almond flour-based, grain-free and vegan ingredients.

The cracker varieties include tangy tomato & basil, caramelized onion and sea salt flavors, while the cookie line consists of cinnamon snickerdoodle, chocolate chip and chai spice flavors. Both the cookies and crackers have an SRP of $4.99. 

Biscotti will also be available in orange cranberry, dark chocolate sea salt and double dark chocolate pistachio flavors and will carry an SRP of $5.49.

According to the company, all products are organic, grain-free, paleo-friendly, gluten-free, plant-based, vegan and free from several top allergens.

“Upon graduating from the University of Michigan, I was pregnant and shopping the grocery store aisles of Ann Arbor when I realized there were no clean label, nutritious products available to feed my son,” says Sujatha Duvvuri, co-founder and chief product officer. “I started making my own snacks and once I moved back to India, I went into business to provide products that moms can trust. Launching our products in the U.S. as Greater Goods has always been our goal because, after all, the idea for our entire brand was formed in Ann Arbor.”

“We are thrilled to share our delicious, nourishing snacks with the U.S. market and hope that with every purchase, consumers will know they, too, are contributing to the greater good,” said Anirudh Duvvuri, chief operating officer. “Investing in our workforce is the differentiator between merely selling a product and standing for something greater.”