Häppy Candy is adding limited-edition Haunted Edition Halloween Variety Packs featuring seasonal flavors, shapes, and individually wrapped gummies.
The variety packs contain 16 0.7-ounce bags split between two flavor combinations: Witch’s Brew Watermelon & Peach and Zombie Zest Blue Raspberry & Lime. The brand has also replaced its signature heart-shaped gummies with Halloween-themed shapes for the seasonal offering.
Häppy Candy says the gummies contain 70 percent less sugar than traditional candy and are sweetened with real sugar rather than alternative sweeteners such as stevia, monk fruit, allulose, or sugar alcohols. They are made with vegan pectin and are free from artificial dyes and the top nine allergens.
“Halloween is all about candy and we believe families shouldn’t have to choose between the candy kids actually want and ingredients parents can feel good about,” says Maxi Heidenblut, founder and CEO of Häppy Candy. “We use real sugar to sweeten our candy, just significantly less of it. Launching our Haunted Edition nationwide at Target is an incredibly exciting milestone for us, and we can’t wait to be part of trick-or-treat bags across the country this Halloween.”
The limited-edition Haunted Edition launched September 6 and is available for the Halloween season.
