Haribo of America is expanding its gummi lineup with Balla Bites and Balla Bites Sour, bite-sized candies combining multiple textures and flavors.
Each piece features a chewy outer layer and soft center, with three flavors in each bite. Flavor combinations feature orange, blackberry, lemon, strawberry, apple, and wild berry. Both varieties are made without artificial colors.
“We know consumers are looking for candy experiences that surprise and delight them, and Balla Bites does exactly that,” says Sophia Lewis, senior brand manager at Haribo of America. “With two different textures and three flavors in every tiny bite, Balla Bites and Balla Bites Sour deliver a new sensory experience with every pop. They’re unlike anything else in the candy aisle.”
The new products join a Haribo portfolio that includes Goldbears, Twin Snakes, Peaches, and the recently introduced Sour Sodas.
Balla Bites and Balla Bites Sour are available in a variety of package sizes including 4.5-ounce peg bags.
